2025 MAKAWAO PARADE BROADCAST OPPORTUNITY
Akakū broadcasts the legendary annual Makawao Parade live each year. Folks from all over line Baldwin Avenue to watch the 90 minute procession of floats, old cars, horses and personalities, highlighting the Upcountry and paniolo culture. Broadcast live on Akakūʻs cable channels, website and the free MauiStream mobile app.
Your tax-deductible donation to Akakū, as a supporting broadcast sponsor of this historical ʻlive and localʻ event, will also be of benefit to your business! This years parade is on Saturday June 28th at 9am!
PANIOLO SPONSOR $500
Logo and verbal ʻMahaloʻ at Open and Close of ʻliveʻ broadcast, embedded in all replays
Pre-recorded 10-15 second video testimonial produced at your business and inserted during the live broadcast a minimum of 3 times & embedded in all replays
Video testimonial file shared to your business for use on your social media platforms
Parade broadcast available to view on Akakūʻs Maui Stream mobile app
ROPER SPONSOR $300
Pre-recorded 10-15 second video testimonial produced at your business and inserted during the live broadcast a minimum of 3 times & embedded in all replays
Text recognition in end credit roll
Parade broadcast available to view on Akakūʻs Maui Stream mobile app
DEADLINE to sponsor is Friday June 16, 2025. ALL video testimonies will be recorded by appointment between Friday June 20th - Tuesday June 24th to be included in the broadcast!
PLEASE contact development@akaku.org or call 808-871-5554, or 808-280-5598
PROMOTE YOUR BUSINESS OR ORGANIZATION WHILE PROVIDING SUPPORT FOR AKAKŪ
Underwriting offers cost-effective methods to get your name, logo and custom message in front of more than 132,000 potential cable viewers and 40,000 radio listeners daily across multiple media platforms, TV, Radio, Online and Mobile App!
Akakū platforms: Channels: 53, 54 and 55, KAKU 88.5 FM and Maui Stream. Each platform supports local programs that are designed to serve Maui Nui.
- Research shows that supporting community TV and radio enhances a positive awareness of your business or organization.
- It has a major influence on people who will now associate you with the public good.
- It puts you in an environment free of commercial clutter increasing the power of your own marketing and advertising initiatives.
- 100% tax deductible for all underwriting
AKAKŪ TV
Akakū is TV has three channels: 53, 54 and 55 with programs submitted by you and for you. Available 24/7 to over 40,000 Spectrum & Hawaiian Telcom Cable subscribers countywide. Akakū is Maui’s only fully local, non-commercial TV station whose mission is to "Empower the Community’s Voice".
Akakū is a beacon of free-speech on the best islands in the world where anyone can come and talk story. Akakū Maui Community Media is the place people turn to learn how to produce and submit a video on just about anything. Most of the content is local, all of it non-discriminatory, non-commercial, uncensored, and unfiltered.
MAUISTREAM
Akakū’s video-on-demand online platform features real -time livestreaming of all three channels with program schedules. Maui Stream also includes custom playlists of a variety of Maui Nui video content. There is even a companion mobile app for your phone, for viewing on the go! View Live
KAKU 88.5FM RADIO
Akakū is also the parent of low power, listener-supported, non-commercial, talk radio station, KAKU 88.5 FM, “The Voice of Maui”. It broadcasts an eclectic blend of over-the-air, national and local community programs to central Maui and across the world on its livestream, KAKUfm.
KAKU provides vital community service programming. KAKU is operated on a volunteer basis and is your only source for a unique blend of local shows (Health, Entertainment, Politics & Causes, Latin Culture, Comedy and more.) It has Variety/Music shows and Nationally syndicated shows from our affiliation with Pacifica Radio Network
SPONSOR OUR MONTHLY SALON SERIES
Akakū Upstairs Salon Series is an every Third Thursday in-person event that ʻelevates community and conversationʻ with a variety of guests or panels. Focused on local creative makers and Maui mover and shakers, or on issues of vital importance to the community, each one and a half hour program is video recorded for broadcast and online distribution.
Sponsoring the Akakū Upstairs Salon Series comes with these benefits:
- PROMOTIONAL COPY: For use on TV, Radio, online postings, marketing materials, social media, constant contact mailings, press releases, flyers, and event signage.
2. LOGO PLACEMENT IN VENUE
3. TELEVISION CABLECAST: Sponsor is mentioned at the top and bottom of each program, replayed on TV during the week in which episode premieres with repeated airings in our run of schedule for two years. It’s also available on Maui Stream.
4. 30 SECOND PROMOTIONAL SPOTS: These spots are created for each salon to air on TV Channels 53, 54 and 55 and on Akakū social media sites.
5. WEBSITE: Sponsor logo on Akakū Upstairs Salon Page with click-through links to sponsor website.
6. PRESS RELEASES: Sponsor mention in all salon press releases.
7. SOCIAL MEDIA: Facebook and Instagram salon posts with sponsor tag and thank you.
RADIO & TV UNDERWRITING GUIDELINES
- May include name, location, logo, telephone number and/or website of your business.
- May include a value-neutral description of your business (no value imparting adjectives)
- May include brand or trade names, historical information such as length of time in business
- May not include qualitative statements or a "call to action" i.e. best in town/call/ come on down
- May not mention discounts or pricing information i.e. free/ on sale now/ 10% off
ACCEPTABLE EXAMPLE: Maui Trail Horse Company, offering riding gear and open trails in Upcountry Maui since 1980. Open seven days a week. Maui Trail Horse Company 888-8888 or online at www.horseco.com
UNACCEPTABLE EXAMPLE: Maui Trail Horse Company, offering the best selection of trail riding gear at the lowest price on the island. Maui Trail Horse Company, come on down for all your trail riding needs. Maui Trail Horse Company, call 888-8888 today or visit online at www.horseco.com.
WANT TO BECOME A UNDERWRITER?
In case you have any questions concerning our sponsorship opportunities, or if you’d like to talk to someone about becoming Supporting member of a show or an underwriter, don’t hesitate to call our Kahului office at (808) 871-5554 or email development@akaku.org